Privacy Policy
Last updated: Oct, 2026
PRIVACY POLICY
This Privacy Policy describes Our policies and procedures on the collection, use and disclosure of Your information when You use the Service and tells You about Your privacy rights and how the law protects You.
We use Your Personal data to provide and improve the Service. By using the Service, You agree to the collection and use of information in accordance with this Privacy Policy.
1. Who we are
Large Minority Ltd ("Large Minority", "we", "us") runs supported self-drive adventures: small-group journeys where you drive. We are registered in England and Wales, company number 08340339, registered office B1 Vantage Park, Old Gloucester Road, Hambrook, Bristol BS16 1GW. [ICO registration number: NUMBER.]
We are the data controller for the personal data described in this policy. That means we decide how and why it is used. It covers our website [largeminority.travel], our bookings, our emails and messages, and the trips themselves.
If you have any questions, email us at info@largeminority.com.
2. What personal data we collect
When you enquire or sign up for updates: name, email address, phone number, the trips you're interested in, how you heard about us, and anything you tell us in a form, email, call or WhatsApp message.
When you book: name, email, phone, team members' names, and payment details. Card payments are handled by our booking platform, so we never see or store your full card number.
To get you on the road (collected before departure):
- passport copy and nationality
- driving licence and International Driving Permit (used to arrange your local driving licence where needed)
- date of birth
- arrival and departure details
- travel insurance details
- emergency contact
- signed waivers and the on-ground driving agreement
Health and dietary information: we don't ask for medical information as standard. If you feel a medical condition, allergy or dietary need is relevant to your trip, you can choose to tell us, so we and our local crew can keep you safe and fed. This is "special category" data and we only use it for that purpose.
During your trip: photos and videos taken by our crew, plus challenge results and scores from the trip app.
When you use our website: IP address, browser and device type, the pages you visit and how you got there, collected through cookies (see section 8).
3. How we use your data and why we're allowed to
UK data protection law (UK GDPR) says we need a lawful basis for each use of your data. Here is ours. We never sell your personal data.
| What we use it for | Data | Lawful basis |
|---|---|---|
| Answering enquiries and sending you a quote | Contact details, trip interest | Legitimate interests (responding to you) |
| Taking and managing your booking and payments | Booking and payment details | Contract |
| Arranging local licences, hotels, vehicles and crew | Passport, licence, IDP, date of birth, travel details | Contract |
| Keeping you safe on the trip and in an emergency | Emergency contact, insurance details, waivers | Contract and legitimate interests (safety) |
| Health and dietary needs you choose to share | Health information you give us | Your explicit consent, or vital interests in an emergency |
| Sending trip updates and pre-departure information | Contact details | Contract |
| Marketing emails about our adventures | Name, email | Consent, or legitimate interests for past customers (you can unsubscribe at any time) |
| Using trip photos and videos on our website and social media | Photos, videos | Consent (you can ask us to remove them) |
| Improving our website and ads | Website and cookie data | Consent (via the cookie banner) |
| Keeping accounts and meeting legal duties | Booking and payment records | Legal obligation |
4. Who we share it with
We share only what each supplier or partner needs to do their job. They may use it only for that job.
| Who | What they do for us |
|---|---|
| WeTravel | Booking platform, payments, traveller app, check-in and waivers |
| Duda | Website hosting |
| SalesRook | CRM and email |
| Google Workspace | Email, documents, file storage |
| Typeform | Enquiry and feedback forms |
| Google Analytics [and Meta, Google Ads if used] | Website analytics and advertising |
| WhatsApp (Meta) | Trip group chats and messages |
| Trawick International | Travel insurance, if you choose it at checkout. You deal with them directly under their own privacy policy. |
| Local ground partners and hotels | Running your trip: vehicles, local licences, accommodation, support crew |
| Government and licensing authorities | Issuing your local driving licence or permits |
We may also share data if the law requires it, to protect someone's safety in an emergency, or as part of a sale or merger of our business.
5. International transfers
Some of our suppliers are based outside the UK, mainly in the USA. Where that happens, we rely on the protections UK law requires. These include the UK–US Data Bridge, where a supplier is certified, or the UK's approved contract clauses (the International Data Transfer Addendum).
Running an adventure abroad means we have to send some of your details to our partners in the country you're visiting. These include your name, passport and licence details, and travel dates. These countries may not have the same data protection laws as the UK. We send this data because it's necessary to deliver the trip you booked, and we share only what each partner needs.
6. How long we keep it
We keep personal data only as long as we need it. These are our standard periods:
| Data | How long |
|---|---|
| Enquiries from people who don't book | always unless unsubscribed |
| Booking, payment and invoice records | 6 years after your trip (UK tax and accounting rules) |
| Signed waivers and agreements | 6 years after your trip (in case of a claim) |
| Passport, licence and IDP copies | Deleted within 3 months after your trip ends |
| Health and dietary information | Deleted within 3 months after your trip ends |
| Marketing list | Until you unsubscribe |
| Trip photos and videos | Until you ask us to remove them |
| Website analytics | Up to 14 months |
7. Your rights
You have the right to:
- ask for a copy of the personal data we hold about you
- ask us to correct anything that's wrong
- ask us to delete your data, where we no longer need to keep it
- object to, or ask us to restrict, how we use it
- ask us to send your data to you or another company in a usable format
- withdraw consent at any time, e.g. unsubscribe from emails or ask us to remove a photo
To use any of these rights, email info@largeminority.com. We'll reply within one month. It's free in most cases.
8. Cookies
Our website uses cookies. Some are essential to make the site and booking work. Others (analytics and advertising) are set only if you accept them in the cookie banner. You can change your choice at any time through the cookie settings link in the footer, or block cookies in your browser.
9. Under-18s
Our adventures are for adults. If an under-18 joins a trip with a parent or guardian, the parent or guardian gives us their details and signs all forms on their behalf. We don't knowingly collect data directly from children.
10. Keeping your data secure
We use reputable, secure platforms for bookings, payments and storage, and we limit access to the people who need it. No system is completely secure, but we take reasonable steps to protect your data. If a breach affects you, we'll tell you and the ICO where the law requires.
11. Changes to this policy
We'll update this policy when the way we use data changes. The "last updated" date at the top shows the latest version. If a change is significant, we'll let you know by email.
12. Contact and complaints
If you have a question or a concern, email info@largeminority.com. We're a small team and we'll deal with it personally.
If you're not happy with our response, you have the right to complain to the UK data protection regulator, the Information Commissioner's Office (ICO), at
ico.org.uk/make-a-complaint or on 0303 123 1113.
